*To comply with my non-disclosure agreement, all confidential information has been redacted or obfuscated. The content on this page does not necessarily represent the actual product or the views of the company.
MicroSec is a cybersecurity startup focusing on developing solutions for businesses and government organizations to secure their network infrastructure. This consists primarily of web-based dashboards that leverage machine learning, cryptography & other proprietary technologies.
As the company's sole designer, I worked across all design fronts.
The main product I worked on was a web-based dashboard for an IoT Intrusion Detection System; a cybersecurity solution that uses machine learning to monitor network traffic and flag suspicious activities to the user.
I was in charge of designing & developing the new company website.
I collaborated with Marketing to establish the Information Architecture: sitemap, content inventory, navigation structure etc.
The first version of the website, which is currently live, saw a 23.5% increase in traffic acquisition (via organic search) & 27.5% increase in average user retention.
Website Goals