Royal Caribbean International held a design competition to solicit novel ideas for a future cruise ship experience targeted at a growing cruising demographic – millennials. Submissions are expected to showcase futuristic features covering the three key aspects of a cruise holiday – entertainment, activities and accommodation. I designed a comprehensive cruise ship concept consisting of the design of the vessel, program & activities, as well as a mobile app that streamlines the entire customer journey.
Project Type: Future Cruise Design Competition
Awards: Grand Winner (solo entry)
Press Release: Travel Weekly Asia
SEASTADIUM is the next generation of cruises with a focus on fitness, entertainment & lifestyle. Targeted at the youth, solo travelers, friends & families, SEASTADIUM leverages the latest technologies to provide an unprecedented cruising experience for the increasingly health-conscious and globally connected millennial population.
Five design concepts, the seaDECK, seaAPP, seaFIT, seaSUITE and seaLIFE come together to inform the overall vision of the SEASTADIUM, the future of cruising.
Seamless Smartship Experience
Seamless Smartship Experience
Health by the Ocean
Next Generation Accommodations
Endless Entertainment