Hi! I'm Clifford

UXD-UXR. Product. 3D / Spatial
~5 YOE. M Arch

Email

Resume

Defining Phygital Employee & Visitor Experience

IBM, 2022 - 2023

Designed mobile app, RWA, 3D visualization for a new flagship government campus housing 4,000~ employees. Led research efforts for 80+ future users.

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Royal Caribbean: Reimagining the Future of Cruising

Royal Caribbean International, 2018

Grand Winner for Cruise Design Competition, where I envisioned a comprehensive future cruise concept & full suite of novel experiences for health-conscious young travelers.

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Tracking Operational Readiness

IBM, 2024 - Present

End-to-end design for ops planning & manpower readiness management tool for a government defence agency.

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Building IoT & ML Cybersecurity

Microsec, 2020 - 2022

First & solo designer for a IoT/ML cybersecurity startup, working on end-to-end design across technically complex problem spaces

02

About Me

Clifford Goh

Experience Designer

Diversely experienced, tech-minded Designer / Researcher specializing in Service, Strategy & Spatial Design. Trained as an Architect and working in Product / Tech ever since, I'm deeply passionate about all things 3D, from digitizing a building to creating immersive virtual worlds

Autodesk 3ds Max
My main 3D tool of choice for modelling, animation & rendering for 12+ years
Figma
My UI/UX Design tool of choice
Unreal Engine
I like to use this for real-time interactive visualizations & demos for architecture
Unity
Prefer UE, but used this briefly during my internship for geospatial & urban viz.
Adobe Creative Cloud
10+ years with Photoshop, AE, Premier, Ilustrator & the now-defunct Flash
Autodesk Revit
My main tool for BIM, and for creating isometric architectural diagrams
AutoCAD
Used incessantly throughout my time in Architecture school
Blender
A strong runner-up contender for my favourite 3D software

3D, Architecture, MR

3D Animation

3D Modelling

Architectural Design

Arch Viz

Autodesk Suite

BIM

CAD

Photogrammetry

Point Cloud

VRay

Unreal Engine

Product Design

Adobe CC

Basic Frontend (HTML/CSS/JS)

Figma

UI

UX

Design Systems

Service Design

Wireframing

Prototyping

User Research

Ethnography

User Testing

User Interview

Workshop

Usability Testing

+ More

03

Notable Experience

IBM // User Experience Designer

Oct 2022 - Present

Designed manpower planning & readiness management system for a government defence agency

Defined phygital employee workplace & visitor experience for new flagship government campus with 4,000+ employees

Led research efforts (plan, execute, analyze) with my team to gather insights from 80+ users

Microsec // UI/UX Designer

Nov 2020 - Oct 2022

First solo designer for IoT/ML cybersecurity startup. Pioneered design processes & DLS from scratch

Collaborated with PMs/Engineering on technically complex problem space across 3 product teams (Agile Scrum)

Secondary duties: Managed frontend devs & interns, built website, produce visual assets

Future Cities Lab, Singapore-ETH Centre // Jr. Researcher

Jan 2019 - Jun 2019

Worked with researchers & scientists to explore the role of ecosystem services on urban planning and policy

Wrote technical tutorial to render large-scale point cloud model on Microsoft HoloLens (Unity/Vuforia, Visual Basic)

Provided input (LoD3 model) for data-driven simulation with DART model and OpenFOAM CFD

For my full work history, please view my Resume